Microbrains and Microbrans

What is a microbran you ask?  Well I'm glad I "inceptioned" that question into your brain for you to ask to me.  And since I "inceptioned" the question into your brain, I also already "inceptioned" the answer in there too and now you know the truth.  But the truth be told, I also "inceptioned" the very notion into my own brain to "inceptioned" your brain, so who has "inceptioned" who?  On the other hand of the coin, microbran should actually be microbrand because of all the lame brand identities.  Brand identities as a concept is also lame, as is branding and brand experiences.