We put the "Bad Journalism" in bad journalism.

Thursday, May 10, 2012

The way going forward

We've got to focus on leveraging our synergies, being top of mind, thinking out of the box, blah blah blah.  I'm gonna say something, and I'm not going to sugar coat it, business talk, or the way people talk to each other in the business world is laughable.  Some day, some day eventually, I'm going to interrupt two people conversing in business speak and I'm going to say to them:  "Excuse me, but you both sound like complete idiots.  Do you even know what you're saying to each other?"  And they won't know, because business speak is designed to hide the truth.  It's designed to cover people's collective asse(ts)s so they can keep making things sound good when it fact the project is going straight to hell.  Straight ta hell is where I sent 'em.  But I digress.  The fact is that businesses everywhere are failing.  Not that they are going under or losing business, but they are failing because they are not performing at the level they could be specifically because of this ridiculous pseudo-vocabulary of business speak which is hiding the truth, the real honest-to-goodness truth about their actual business performance.  Now, as part of my line of work, I get contacted frequently by CEOs, CFOs, CMOs, CFCs and HFCSs, and they always ask me if I can stop over and benchmark their companies.  But I don't need to go to their companies to know how they are doing.  I tell them straight to their face, you're failing.  You, personally, are failing your company.  Missed deadlines, unmet expectations, short term thinking in a long term world;  you are failing.  Then they start crying and I have to find them a napkin or use my tie or something.  Don't cry you pathetic CEOs, just do what you say you're going to do.  Don't hide the truth.  Don't think in the short term when your success depends on the long term.  And most importantly, straight ta hell is where I sent 'em.

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